ATYPICAL BLOG

When making decisions that impact multiple people, projects, and teams, you’re always wondering if you’re making the right choice. One such decision may be upgrading

Adobe Experience Manager (AEM) is a powerful tool that allows marketing teams to streamline workflows and respond to consumer trends in a nimble manner. It

Plenty of stories of bad business partners have been made into movies. One famous example is The Social Network, showcasing Eduardo Saverin and Mark Zuckerberg

The way that consumers interact with brands is always changing. With the mainstream appeal of high-quality video, responsive websites, and new formats like AR, VR,

To make it to the other side of an AEM upgrade and be in better shape than before, you need to find the right partner

Effective marketing involves drawing your audience into ongoing engagement with your brand. The brand that continually delivers an immersive, “human” experience wins. According to Forrester,

In today’s world, experience is at the forefront of brand identity from a consumer standpoint. The associations your customers make with your brand can either

Customer experience (CX) will surpass products and pricing as the main brand-differentiating factor. In fact, 86% of customers are willing to pay more for a