Eighty-nine percent of organizations are adopting a digital-first business strategy. Enterprises are leveraging new technologies to deliver a better online experience for customers, team members, and partners.
Using digital content such as documents, images, infographics, videos, and apps, companies can effectively build brand awareness, nurture customer loyalty, and maintain strong relationships with partners, stakeholders, and vendors.
Adobe Experience Manager (AEM) is a content management system (CMS) preferred by enterprise users due to its many cutting-edge features. It helps marketing teams streamline online content management, respond to the latest consumer trends, and meet fast-changing customer expectations.
Enhance Enterprise Digital Experiences with These AEM Features
Here are AEM’s latest features that can help enhance enterprise digital experiences by delivering a consistent brand image, personalized content, and better online experience:
Digital Asset Management (DAM)
The DAM platform allows your team to manage digital assets on the cloud and access them from anywhere. The same content (e.g., images, videos, etc.) can be distributed on all customer touchpoints, not only to increase your team’s efficiency but also deliver a consistent online brand experience.
Creative Cloud Integration
Creative Cloud integration allows your creative and marketing teams to collaborate seamlessly so they can create and deploy visual assets that are timely and on-brand. Meanwhile, Adobe Asset Link Extension makes it easier than ever for marketers to find the right assets for use in creative workflows.
The latest out-of-box integration with Magento uses the Commerce Integration Framework, which makes it even easier to deliver an on-brand and personalized customer experience on your ecommerce platform to drive more sales.
Single Page Application (SPA) Editor
This feature allows users to quickly build and edit web pages within AEM. Using the SPA editor, you can streamline workflow to improve efficiency, increase content velocity to respond to fast-changing market trends, and deliver dynamic content to meet customer expectations.
Adobe Target and Adobe Analytics Integration
As consumers are demanding personalized experiences, you need to deliver the right content at the right time through the right channels to drive engagement. AEM integrates with Adobe Target and Adobe Analytics to help you derive insights from data and implement marketing personalization strategies to enhance the customer experience.
Advanced Fluid Experience Integration
This feature, which also integrates with Adobe Analytics, helps deliver dynamic and personalized journeys to your customers. It ensures that content can flow quickly across various media channels, including digital displays in physical venues such as in-store screens or kiosks.
This cloud application allows you to share assets with external agencies and partners without giving them complete access to your DAM platform. Enhance collaboration, minimize duplicate work, and ensure timely delivery of content that’s consistent with your brand image.
Adobe Stock Integration
With this integration, your creative marketing team can access millions of high-quality 3D assets, templates, videos, illustrations, and vectors to streamline workflow and increase efficiency. The licensed assets can be saved to the DAM platform and shared with teams in the entire organization.
Driven by Adobe’s AI application, Adobe Sensei, Smart Crop can resize visual assets (e.g., videos and images) automatically to suit different size requirements in marketing campaigns and target screen sizes. This helps ensure that viewers using any device will get the intended experience, and your team won’t need to spend hours resizing assets.
With the aid of Adobe Sensei, AEM can automatically convert legacy PDF forms and traditional input fields to digital, mobile-responsive, adaptive forms. These forms can properly render no matter what devices your customers are using. You can also apply consistent branding, styling, navigation, logic, and validations to all forms to streamline workflows and enhance user experience.
Headless CMS Architecture
The headless content management system allows users to manage and reuse digital assets from a single repository. The content can then be published to the web, mobile apps, and single-page applications to deliver a consistent and seamless omnichannel experience. This also streamlines workflow because your team only needs to create an asset once and use it everywhere.
Improve Your Enterprise Digital Experiences with AEM
Using the latest version of AEM allows you to leverage its newest features to deliver an outstanding digital experience for customers, team members, and partners. You can build customer relationships, drive sales, and improve collaboration among teams to increase cost-efficiency.
However, there are many moving parts when upgrading AEM, and any issues could cause interruptions in the workflows and disrupt the customer experience.
Working with an experienced AEM partner can help ensure that all the integrations are implemented properly and all the functionalities are customized to meet your needs, so you can get the most from your AEM platform and ensure a seamless transition.
Atypical Digital is an Adobe Experience Manager (AEM) Preferred Partner specializing in helping enterprise brands leverage Adobe’s AEM platform to enhance their customer experiences across various digital channels, speed up their digital marketing content publishing process, and drive more engagement.
To see how Atypical Digital can help your brand maximize its investment in AEM to truly enhance your customer experience, contact our knowledgeable team of AEM upgrade specialists today!