How to Execute Mobile Content Management Strategy

One of the most common mistakes made by most companies is spending half of their marketing budget on mobile advertising without creating effective mobile content management (MCM) strategy. However, when done right, MCM can help you get the most out of that spending. It lets you determine what kind of content you can share with your mobile customers and how you can share it. 

Mobile content management involves using several technologies, providing easy and efficient access to the organization’s digital content from smartphones, tablets, and other handheld devices. Most MCM solutions use collaboration and communication features that let you create, manage, and publish your content through a central system. It lets you post images, podcasts, videos, and other media types adjusted for better consumption on mobile devices. 

It may seem that you will need to spend a lot of time and money to deploy an MCM strategy. However, while planning upfront and considering the most common issues involved in the execution of content management strategies, you can easily deploy content to a wide variety of devices. 

To present your content on mobile devices, you can employ either the design-specific or design-agnostic approach. 

  • The device-specific approach commonly uses mobile-first designs to provide unique user experiences for different devices. 
  • The device-agnostic approach uses responsive designs to automatically adjust the same version of a website to mobile screens of all sizes. 

You should also determine if that’s a traditional or headless MCM that you will employ for your mobile content. 

  • The traditional MCM integrates the backend and frontend content presentation. It is a simple approach best suited for single touchpoints. It doesn’t work with the design-agnostic approach, content presentation, or the porting of content to multiple devices and platforms.
  • The headless MCM separates the frontend from the backend layer of the content presentation. The frontend and backend are linked via an API, thus letting you change the frontend content display without affecting the backend. The headless CMS mainly focuses on content storage and delivery. 

Start implementing your mobile content management strategy after you finish planning it. At this stage, you need to decide if you would like to deploy it internally or opt for a third-party solution. If you choose to deploy the MCM strategy internally, you will need dedicated staff to take care of its execution. 

Do you need help with the planning or execution of your content management strategy?  Contact the Atypical Digital Team.  


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