Adobe Digital Asset Management (DAM) is an important feature in Adobe Experience Manager (AEM). It allows marketing teams to quickly find and edit the assets they need, confirm that they’re using the correct versions, and efficiently distribute them across various channels.
The enhancements made to DAM in AEM 6.5 have incorporated new functionalities designed to help marketers produce and distribute content at scale even more cost-effectively. Updating your platform with the support of an experienced AEM partner can help you get the most out of the latest DAM features.
Top Adobe Digital Asset Management Updates in AEM 6.5
Adobe DAM’s latest features can help your organization increase content velocity and deliver an outstanding digital experience while improving your marketing teams’ efficiency and reducing their dependency on IT for asset management.
Search and Discover
With functions such as visual searching, enterprise-grade metadata, multilingual assets management, and smart tagging, you can quickly find assets, thanks to the automated, intuitive search options powered by Adobe Sensei, an AI-driven machine-learning application.
The AI-powered technology drastically reduces the time required to add and export metadata or tag and catalog assets. Your team can spend less time on tedious tasks, such as organizing and looking for assets, and more time on creating and delivering exceptional customer experiences.
Brand Portal is a valuable function that allows marketing teams to share assets with channel partners and external teams. The latest version not only enables streamlined distribution but also allows authorized users to contribute assets.
This is particularly useful if your team is collaborating with agencies on asset management and production. The external team can directly upload videos and images without requiring access to your AEM platform. This feature not only helps increase content velocity and minimize bottlenecks but also removes siloes, which can negatively impact customer experience.
AEM 6.5 has many other asset management features to help your team streamline workflows and increase efficiency. Team members can check out an asset and lock it so only they can edit, annotate, publish, or move it until it’s checked back in. This helps ensure that there won’t be multiple versions of an asset in circulation.
Asset Insights leverages data analytics to show which assets perform best and to report asset engagement, consumption, and interaction. The digital rights management function allows for easy management of assets status so you can reduce the risk of legal penalties from using unlicensed, unapproved, or expired assets.
Sales Team Support
You can now integrate Showpad with your DAM platform to distribute content to your sales teams, which can then access the appropriate assets, incorporate them into sales materials, and share them with prospects and customers. When your marketing team makes changes to the assets, Showpad will update the materials automatically to display the latest versions.
This feature helps facilitate collaboration between sales and marketing to deliver a cohesive and seamless customer experience. This will help your brand build trust, strengthen customer relationships, and increase conversion rates.
Smart Crop and Smart Tagging Videos
Video asset management is time consuming, so two features powered by Adobe Sensei allow your team to streamline workflows and improve efficiency.
Smart Crop automatically crops and resizes any video or image to fit every platform and targeted device, all while maintaining the focal point of the visual asset. This eliminates tedious and labor-intensive editing so you can increase content velocity without compromising the user experience.
Smart Tags for videos use Adobe Sensei to analyze videos and automatically create tags, which can help your team add metadata efficiently. This can improve their ability to search and discover video assets.
Desktop App 2.0
Adobe’s Desktop App enables bulk operations from the users’ desktop into the DAM platform. Desktop App 2.0 is rebuilt with more robust features, such as bulk upload that allows you to add folders of images, including subfolders, into the DAM application.
This reduces the time that your team needs to spend on organizing assets. You can also choose to selectively sync assets between Adobe Assets and your desktop so you can keep all assets up to date. This helps minimize errors and delays in the production process.
Adobe Assets within the latest DAM platform now supports 360-degree videos. Your team can tag, search, and discover these assets using features such as panoramic viewers for images and views for 360-degree videos.
You can use this video format to deliver a fully immersive video experience on both desktop and mobile devices, which can help improve engagement and increase brand awareness.
Upgrading to AEM 6.5
Adobe Digital Asset Management platform is an integral part of AEM. Upgrading to AEM 6.5 allows you to leverage DAM’s latest features so you can ensure both speed and consistency in your marketing initiatives.
To get the most out of this robust asset management platform, work with an experienced AEM partner that can help you set up AEM to fully support your business objectives and optimize the efficiencies of current workflows.
Atypical Digital is an Adobe Experience Manager (AEM) Preferred Partner specializing in helping enterprise brands leverage Adobe’s AEM platform to enhance their customer experiences across various digital channels, speed up their digital marketing content publishing process, and drive more engagement.
To see how Atypical Digital can help your brand maximize its investment in AEM to truly enhance your customer experience, contact our knowledgeable team of AEM upgrade specialists today!