Ship captains have sextants, race car drivers have a dashboard, pilots have an instrument panel. Digital marketers have analytics. If you don’t have analytics configured for your web presence and your goals, you can’t expect to reach them or even know what direction to go. This element of digital is notoriously overlooked, under leveraged, and misunderstood at great expense to marketing budgets and ROI.
Be wary of any digital marketing firm that does not employ their own team of analytics experts. If you aren’t investing in ways to measure progress, you must not care that much about results. We find this to be common and ludacris behavior that undermines our industry. There are incredibly powerful things you can do with digital channels, and we employ a team of analytics experts to prove it.
Web analytics seems rudimentary, but isn’t simple or easy to get right. Most businesses need to see at least who is coming to their website and how they are getting there. Measure your marketing channels and the significant actions users take as a result.
Patterns in large sets of data can unlock massive insights for your organization. We can help design, intake, and output meaningful displays that turn big data into big insights.
Curious? Frustrated? Ready to Learn More? No matter the reason, let’s set up a time to discuss your digital goals and challenges.
Our team of experts has designed these calls to ensure you leave with a plan to enhance your marketing (even if we don’t decide to play together). What are you waiting for?