You Need A Better Website. Your Customers Expect It.

That’s right, we said it. You need a better website. Because if you’re not constantly thinking about how to make your website better, it means you’re not thinking about how to satisfy your customers. And chances are, someone else will. Atypical Digital is a modern technology agency that creates beautiful websites for your customers with platforms that make them easy to manage. We combine the science of user experience with our team of art directors and copywriters to give your customers a brand experience they will love. We build it with our team of developers and engineers to make sure it works flawlessly. And that results in a better brand experience.

What Makes a Great Website?

Why does one website capture our attention and dollars, while another leaves us wanting? Was it the beautiful photography? Was it the messaging? Was it that the shopping cart updated exactly as expected? Chances are, it was a combination of all those things and more. So, what are the basics of a great web experience?

  • Intuitive navigation: I can find what I need
  • Clear messaging: I know why I’m here
  • An emotional pull: I’m glad I’m here
  • Mobile friendly: it works on my phone just as well (or better!)
  • Speedy: I didn’t have to wait for it to load

Atypical Digital looks at all these dimensions to design a brand experience that delivers your message while delighting your customers.

Uncovering Your Site’s Greatness
We approach all web projects with an iterative and collaborative process. We’ll uncover the goals, aspirations and needs for both you and your customer. We put ourselves in the user’s place to ask “Can I find what I need?” We will dive into your brand to understand what it stands for and how it’s perceived, then translate what we uncover into an authentic online experience.

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Our Approach to Web Design and Development

Having an Analytics Strategy that defines business success is the difference between you and your competition. The first question: what are you trying to do?

  • Redesign your digital strategy and how analytics fits into the overall picture?
  • Looking for monthly reports which show behavior, intent, conversions, etc?
  • Need a one-time audit to make sure your analytics software is working properly?
  • Need a better way to visualize your data for executive summaries or a 24/7 dashboard?
  • Concerned about GDPR, CCPA, or privacy laws?

Atypical Digital can help. Our approach is simple and easy: we evaluate your current analytics implementation for best practices, understand your business and target customer, and make recommendations for how to improve.



Things to Consider

No matter what analytics software you use, you should be taking full advantage of the powerful tools and best practices it can offer. From Google Analytics to Google 360, or a richer platform like Adobe Analytics, you should consider these items as critical to your success:

  • Google Tag Manager (GTM)
  • dataLayer
  • Custom Metrics and Dimensions
  • UTM Campaign Tracking
  • Tracking Events
  • Enhanced eCommerce
  • digitalData
  • eVars, props and events
  • s.products – eCommerce variables
  • Campaign Tracking
  • Tracking onClick actions
  • s.products – eCommerce variables

And you should always be mindful to comply with all laws and regulations regarding privacy, such as:

  • Do not track Personal Identifiable Information (PII)
  • Comply with GDPR, CCPA, and other privacy laws

Let’s Get Started

Interested in learning more? We’re interested in learning more about you! Let’s have a chat and talk about what we can do together. We’re dedicated to helping our clients succeed.

Our Clients

Web design & development services shouldn’t happen in isolation.

Learn about our additional services.