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Content Strategy & Development

Content is deeply ingrained in Earned Media and vital to most other digital marketing channels. Your content is your voice in the digital landscape and is critical to delivering a quality digital experience to your users. High-quality, strategy-driven content can turn your web presence into your best salesperson or build a loyal audience around your brand.

Content marketing is a convergence of business goals (sales) and audience needs (education/ entertainment). The content is provides objective value, but also serves a sales funnel. 

Content Strategy Business & Audience Needs Diagram

Global Content Strategy

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Localization

  • Offer localized product and service support and information.
  • Customize brand content to fit US localized buyer personas and buyer journeys by integrating local-market insights.
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Regional Expertise

  • Reposition “Polish company” to be offices in “Poland and US” to speak to geographic expertise, and relate back as global leadership of brand.
  • Take our knowledge of US market and adapt marketing and creative to be seen as knowledgeable of local market.
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Markets Subtlety

  • Each market speaks in a different voice based on its consumer insights and stakeholders.
  • We will take global messaging and adjust marketing of content to reflect subtle difference to maximize entry into different US markets.

Services

Content Gap Analysis

What do people want to know about your products, brand, and industry? What content do you presently provide – or lack – to answer these questions? The Content Gap Analysis discovers all the most popular information people are looking for and presents the areas where your content falls short.
Content Strategy

Development of a Content Strategy is a vital document to establish key audiences of focus, content that is most valuable to your business, and the content needed to fill discovered gaps. This deliverable will include recommendations as to audience, content themes, content formats, and a punch list of specific content ideas.
Web Copywriting
(SEO Optimized)
If you need new service page content or help writing a compelling mission statement, we can help. For any pages that have SEO impact, we provide the option to perform keyword research and write SEO optimized copy.
Web Copywriting
(SEO Optimized)
If you need new service page content or help writing a compelling mission statement, we can help. For any pages that have SEO impact, we provide the option to perform keyword research and write SEO optimized copy.
Long Form Content /
Sales Collateral
If you need to gracefully and effectively explain something or make a sales pitch, you need more to say. Through research and interviews with your team we can structure, develop, and design long form content pieces that can be leveraged for years to come.
Blog Content /
Blog Strategy
A blog shouldn’t just be a repository for mediocre content every two to three months. If your business is presented with an opportunity to become a thought leader, we can help you develop a strategy and a system for letting your voice be heard.
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Ariat

+$ 0
REAL RESULTS  – revenue increase in one year from this test alone
LIM College
0 %
Increased Request page information by visit Increased Apply page visits by 9%

Let's Talk About Your Content Needs

Curious? Frustrated? Ready to Learn More? No matter the reason, let’s set up a time to discuss your digital goals and challenges.
Our team of experts has designed these calls to ensure you leave with a plan to enhance your content strategy and development programs (even if we don’t decide to play together). What are you waiting for?
Let's Chat
We Make Digital More Human.

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United States

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Contact Us

Head Office
1185 Avenue of the Americas,
3rd Floor, New York, NY
10036 United States

US

United States

CA

Canada

CR

Costa Rica

BY

Belarus

PE

Perú

Contact Us

Head Office
1185 Avenue of the Americas,
3rd Floor, New York, NY
10036 United States

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