Content is deeply ingrained in Earned Media and vital to most other digital marketing channels. Your content is your voice in the digital landscape and is critical to delivering a quality digital experience to your users. High-quality, strategy-driven content can turn your web presence into your best salesperson or build a loyal audience around your brand.
Content marketing is a convergence of business goals (sales) and audience needs (education/ entertainment). The content is provides objective value, but also serves a sales funnel.