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At Atypical Life Sciences, we empower healthcare businesses and individuals to thrive. Our tailored digital strategies drive growth and market success.
Harnessing digital transformation, we connect you with your audience effectively. Experience remarkable market growth with our proven methods for medical manufacturers, distributors, pharma companies, and service providers support.
Ready to thrive? Contact us today.
They grasp the market from the customer's viewpoint, delving deep for actionable insights. Their strategies aim to grow customer businesses profitably. They've been instrumental in shaping my marketing strategies and driving business growth."
Position
Our team worked with a large medical manufacturer to build out a strategy for their new product launch because of a limited internal team and resources. Their competition also had a large market share.
Build out strategy for implementing HubSpot for digital marketing and a new product launch.
Update the website, build out strategy and reporting for managing sales initiatives with a journey plan. Implement components of strategy to grow the new product in the market.
They understand the market from their customer's perspective. In fact they dive deeper to provide valuable and actionable insights into end customers and their motivations. The content and plans that they develop are always with the end goal of growing profitable business for their customers. They has been an invaluable resource for me to develop actionable marketing strategies and ultimately drive business.”
Position
The client is a manufacturer of a variety of disposable medical products. We focused on the EMS division for them and a campaign was developed to promote two new products.
They did not have a social presence causing them to have a small, organic reach and they wanted to create more brand awareness by bringing visitors to their website and generate leads..
The campaign consisted of content marketing, marketing automation, social media marketing, and paid search ads. We used paid search to target a specific audience and help increase reach.
A large healthcare Group Purchasing Organization (GPO) needed to increase the efficiency and impact of its sales and marketing teams. The company decided to solve this, by having sales use a CRM (Salesforce) and marketing use a Marketing automation platform (HubSpot). With tools specific to the functional area of the team members to help improve overall team productivity, and results to the business.
By having sales and marketing using the same CRM system for different purposes, the company faced the potentially debilitating prospect of system downtime, as a result of cluttered system and data hygiene issues.
The solution has helped to automate a number of processes that would otherwise have been done manually, as well as ensure the critical requirement of maintaining data quality was met. Examples of these processes include:
The client is a leader in AED management solutions and their interactive, web-based system ensures ongoing compliance for these advanced medical devices.
The client was looking to develop a new pipeline of leads for their sales team and wanted to use their website to drive new leads to their free trial service.
It was necessary to rebuild the website. This new design corrected the problems of the previous website and allowed better analytics tracking. This also made it easier to implement an effective digital strategy comprising content marketing, marketing automation, social media marketing, and paid search. We updated the client’s CRM to include demo’s and free trial opportunities, and finally, we also developed a formalized system for lifecycle management. The agency performed training to help bring the sales team up to speed regarding these new processes.
The team is fantastic to work with. They've made a tangible impact on our sales growth and streamlined our marketing efforts, making our job much easier."
Position
United States
Canada
Costa Rica
Perú
United States
Canada
Costa Rica
Perú
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