Digital Transformation for Healthcare Businesses

Atypical Digital Life Sciences

We know healthcare

Atypical Life Sciences, drawing from 75+ years of healthcare supply chain expertise, delivers customized digital solutions. We boost operational efficiency and market engagement through strategic consulting, digital marketing, web development, data management, cloud services, and advanced AI integrations.

We specialize in technology audits, digital transformations, CRM implementations, and tailored AI solutions to optimize operations and engagement. Our approach blends innovative tech with strategic insights, fostering robust digital platforms that drive growth and deepen human connections.

Ready to thrive? Contact us today.

Our Services

Niche Agency focusing on healthcare supply chain

Worldwide Sync Icon

Global team of healthcare innovators

70+ Year Combined Medical Industry Experience

Strategy & Consulting

  • Digital sales and marketing strategy development
  • Messaging and branding support
  • Technology audits
  • Digital transformation planning
  • Consulting
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Digital Marketing & Sales Support

  • CRM and marketing automation implementation
  • Paid media
  • Content development
  • Social media
  • Media buys
  • Email marketing
  • Design
  • Lead nurturing, lead scoring and lead generation
  • Sales operations support
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Website UX & Development

  • Website UX
  • Front-End Development
  • Back-End Development
  • Search Engine Optimization (SEO)
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Data Management & Analytics

  • Data Warehousing
  • Data Lake Implementation
  • Data Modeling and Architecture
  • Data Cleansing and Quality Management
  • Data Visualization and Reporting
  • Advanced Analytics and Predictive Modeling
  • Data Governance and Compliance
  • Data Security and Privacy
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AI & Technology Solutions

  • AI Strategy Development and Implementation
  • Machine Learning (ML) Development
  • Technology workflows
  • Custom integrations
  • Optimization and Recommendation Systems
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Strategy & Consulting

Digital Marketing & Sales Support

Website UX & Development

Data Management & Analytics

AI & Technology Solutions

Clients

They grasp the market from the customer's viewpoint, delving deep for actionable insights. Their strategies aim to grow customer businesses profitably. They've been instrumental in shaping my marketing strategies and driving business growth."

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Position

Case study: Med Device Manufacturer

Ecommerce Leader Job At Atypical Digtial

OVERVIEW

Our team worked with a large medical manufacturer to build out a strategy for their new product launch because of a limited internal team and resources. Their competition also had a large market share.

OBJECTIVE

Build out strategy for implementing HubSpot for digital marketing and a new product launch.

SOLUTION

Update the website, build out strategy and reporting for managing sales initiatives with a journey plan. Implement components of strategy to grow the new product in the market.

A partner that knows your business

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They understand the market from their customer's perspective. In fact they dive deeper to provide valuable and actionable insights into end customers and their motivations. The content and plans that they develop are always with the end goal of growing profitable business for their customers. They has been an invaluable resource for me to develop actionable marketing strategies and ultimately drive business.”

Name

Position

Case study: Med Device Manufacturer

OVERVIEW

The client is a manufacturer of a variety of disposable medical products. We focused on the EMS division for them and a campaign was developed to promote two new products.

OBJECTIVE

They did not have a social presence causing them to have a small, organic reach and they wanted to create more brand awareness by bringing visitors to their website and generate leads..

SOLUTION

The campaign consisted of content marketing, marketing automation, social media marketing, and paid search ads. We used paid search to target a specific audience and help increase reach.

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Case study: Group Purchasing Organization (GPO)

Enhance Customer Experience
Faster end-to-end process for generating leads and executing sales

OVERVIEW

A large healthcare Group Purchasing Organization (GPO) needed to increase the efficiency and impact of its sales and marketing teams. The company decided to solve this, by having sales use a CRM (Salesforce) and marketing use a Marketing automation platform (HubSpot). With tools specific to the functional area of the team members to help improve overall team productivity, and results to the business.

OBJECTIVE

By having sales and marketing using the same CRM system for different purposes, the company faced the potentially debilitating prospect of system downtime, as a result of cluttered system and data hygiene issues.

SOLUTION

The solution has helped to automate a number of processes that would otherwise have been done manually, as well as ensure the critical requirement of maintaining data quality was met. Examples of these processes include:

Case study: Med Device Manufacturer

OVERVIEW

The client is a leader in AED management solutions and their interactive, web-based system ensures ongoing compliance for these advanced medical devices.

OBJECTIVE

The client was looking to develop a new pipeline of leads for their sales team and wanted to use their website to drive new leads to their free trial service.

SOLUTION

It was necessary to rebuild the website. This new design corrected the problems of the previous website and allowed better analytics tracking. This also made it easier to implement an effective digital strategy comprising content marketing, marketing automation, social media marketing, and paid search. We updated the client’s CRM to include demo’s and free trial opportunities, and finally, we also developed a formalized system for lifecycle management. The agency performed training to help bring the sales team up to speed regarding these new processes.

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The team is fantastic to work with. They've made a tangible impact on our sales growth and streamlined our marketing efforts, making our job much easier."

Name

Position

Partners

Here are some core technology partners we work with

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