Atypical Digital Life Sciences

Atypical Digital Life Sciences

We know healthcare

Helping businesses and people grow strategically, effectively, and smarter.
We develop strategies and implementation plans for our clients to achieve growth and market share by serving their customers the way they want to research, make decisions, and buy.
Digital foundations are the driver to serve the markets medical manufacturers, distributors, pharma companies, and service providers support.

What you need to know about Atypical Digital Life Sciences

Niche Agency focusing on healthcare supply chain

Worldwide Sync Icon

We are a global team
of experts

70+ Year Combined Medical Industry Experience

Clients

We grow businesses through digital transformation

Name

Position

Case study: Med Device Manufacturer

Ecommerce Leader Job At Atypical Digtial

OVERVIEW

Our team worked with a large medical manufacturer to build out a strategy for their new product launch because of a limited internal team and resources. Their competition also had a large market share.

OBJECTIVE

Build out strategy for implementing HubSpot for digital marketing and a new product launch.

SOLUTION

Update the website, build out strategy and reporting for managing sales initiatives with a journey plan. Implement components of strategy to grow the new product in the market.

A partner that knows your business

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They understand the market from their customer's perspective. In fact they dive deeper to provide valuable and actionable insights into end customers and their motivations. The content and plans that they develop are always with the end goal of growing profitable business for their customers. They has been an invaluable resource for me to develop actionable marketing strategies and ultimately drive business.”

Name

Position

Case study: Med Device Manufacturer

OVERVIEW

The client is a manufacturer of a variety of disposable medical products. We focused on the EMS division for them and a campaign was developed to promote two new products.

OBJECTIVE

They did not have a social presence causing them to have a small, organic reach and they wanted to create more brand awareness by bringing visitors to their website and generate leads..

SOLUTION

The campaign consisted of content marketing, marketing automation, social media marketing, and paid search ads. We used paid search to target a specific audience and help increase reach.

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Case study: Group Purchasing Organization (GPO)

Enhance Customer Experience
Faster end-to-end process for generating leads and executing sales

OVERVIEW

A large healthcare Group Purchasing Organization (GPO) needed to increase the efficiency and impact of its sales and marketing teams. The company decided to solve this, by having sales use a CRM (Salesforce) and marketing use a Marketing automation platform (HubSpot). With tools specific to the functional area of the team members to help improve overall team productivity, and results to the business.

OBJECTIVE

By having sales and marketing using the same CRM system for different purposes, the company faced the potentially debilitating prospect of system downtime, as a result of cluttered system and data hygiene issues.

SOLUTION

The solution has helped to automate a number of processes that would otherwise have been done manually, as well as ensure the critical requirement of maintaining data quality was met. Examples of these processes include:

Case study: Med Device Manufacturer

OVERVIEW

The client is a leader in AED management solutions and their interactive, web-based system ensures ongoing compliance for these advanced medical devices.

OBJECTIVE

The client was looking to develop a new pipeline of leads for their sales team and wanted to use their website to drive new leads to their free trial service.

SOLUTION

It was necessary to rebuild the website. This new design corrected the problems of the previous website and allowed better analytics tracking. This also made it easier to implement an effective digital strategy comprising content marketing, marketing automation, social media marketing, and paid search. We updated the client’s CRM to include demo’s and free trial opportunities, and finally, we also developed a formalized system for lifecycle management. The agency performed training to help bring the sales team up to speed regarding these new processes.

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“The team has been amazing to work with. As a marketing person, it is easy to know what needs to be done but extremely difficult to actually put into practice everything that needs to be done to establish an effective strategy and campaign. They have been a direct impact to our increase and sales and built an infrastructure to help make our job easy.”

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Partners

Here are some core technology partners we work with

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