We’ve long been transitioning from a brick-and-mortar economy to a digital-first environment. Now more than ever it’s vital that your website be easy-to-use, help people find the information they’re looking for, and encourage users to take the next steps. That’s where Conversion Rate Optimization, or CRO, can help.
CRO is a process that uses A/B testing and a data-driven methodology to increase the number of users who take a desired action on your site. In short, it’s asking yourself these questions:
Did You Say Real Revenue?
Not yet, but that’s next. CRO begins by answering the questions above and then designing and launching a series of tests to see what changes result in more actions being taken. Atypical Digital uses a validated, statistically significant approach in order to measure real revenue impact. By launching a test to a small group of people, we have controlled (original) and exposed (new) variables. “Winning tests,” or those that reach a statistical significance, are rolled out to the site for all users while we start coming up with the next round. This means validated revenue modeling. Atypical Digital provides a direct measurement of CRO success.
There’s not a whole lot of things that can do this. Or a whole lot of experts who can do this. We’ve built a team of certified CRO experts with many years of experience helping businesses grow. And we’re proud of that.
Atypical Digital’s approach to CRO is guided by three principles:
Choosing the right partner is important. We are certified CRO experts with many years of experience working across all industry categories. We use a number of tools to understand your customers’ behavior, create website tests, and analyze the results:
Let’s Get Started – Free Custom Analysis
We start with a custom analysis of your customer, your site, and your competition. This insight shows where you’re performing well and what areas can be improved. All of this is done with a focus on performance: by doing X you will achieve Y.
The Atypical Digital team is your CRO partner. We’re dedicated to helping our clients succeed.
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