Remember the phrase “like finding a needle in a haystack?” You’ve probably never actually dug through hay to find a needle. But the metaphor is a good one. What if the proverbial needle was your customer, and we could tip the scale in your businesses favor by finding billions of them in a single haystack? That’s what Paid Media digital advertising is – finding billions of customers for your business. Atypical Digital helps businesses of all sizes grow their brand and find new customers with digital advertising.
There are plenty of classes taught about the classic marketing funnel. This isn’t one of them. When it comes down to it, we’re talking about growing your business in one of two ways: by increasing awareness or getting customers to take action. Both are powerful strategies designed around your business objectives and ideal customer.
Understanding Your Customer
We start by understanding your ideal customer. Who are they? How old are they? Where do they live? How much money do they make? There are thousands of data points we can use to find and target the right person. A digital media plan is tailor-made to find the right customers for you. That means it’s more efficient and cost-effective.
Creating a Strategy – The “Science” Paid Media
So how do you reach these new customers? Atypical Digital creates a channel strategy that looks at where these customers are and recommends the most efficient way to find them. We’ll recommend specific platforms like Facebook, paid search, LinkedIn, etc. By looking at the volume of potential customers in each location, we can anticipate how many potential customers we can convert into new customers.
Say Something Brilliant
When we serve an ad to your customer we have fractions of a second to capture their attention. We need to say something brilliant. Atypical Digital’s team of art directors, copywriters, and psychologists (yes, psychologists) will come up with the idea, copy, and imagery to capture your customers’ attention.
The beauty of paid digital media is that it’s always on, and therefore, always being optimized. We look at what’s performing well and optimize towards it. We look at what’s underperforming and optimize out of it. It’s like having a thousand dials and being able to turn all of them to fine-tune the performance of your campaign. This constant optimization takes a combination of machine learning, artificial intelligence, and our experts’ careful touch to get the most out of your campaign.
We measure results on a daily basis and share with you via an always-on dashboard. We schedule regular times to meet and review performance, results, and insights to make actionable decisions. We craft meaningful snapshots and dive deep into your Paid Media digital performance.
Let’s Get Started – Free Analysis and Strategy
The Atypical Digital team can find your customers and grow your business with digital advertising. We start every project by getting to know your objectives and ideal customer, then designing a strategy to reach them.
We’re dedicated to helping our clients succeed. Give us a chance to be your partners and contact us today.
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