Atypical Digital boosts conversions and increases revenue through a scientific approach to optimization and testing. These activities are directly tied to your business objectives and target a small portion of users who see and interact with the activity you are testing. Winning activities are then pushed to be seen by all users while the team initiates the next round of testing to continually improve your digital presence.
Identify goals, and business objectives, align these with Key Performance Indicators to understand how we make an impact.
Ideate potential solutions, build new user experiences, and launch to real users live on your site.
Monitor closely to ensure user experience is intact, data is tracking as intended, and not having deleterious impact on metrics.
Review results closely to identify impact of test on KPIs, and User Experience, learn for future test opportunities.
All Ideas Are Welcome.
Data is the Decider
User & Stakeholder Feedback
Helps Tune the Program
Testing Should ‘Do No Harm’ &
Meet Business Goals
Consistent, Trustworthy Data
Is Required To Drive Results