The COVID-19 pandemic will grow to become one of the defining moments of 2020. It almost seems unfathomable to consider doing anything but the status quo during such an unprecedented time. This can be a detrimental mistake, as your business may be ignoring a vital opportunity to become the sharpest knife in the proverbial drawer.
Identify Changes in Shopping Behavior
In fact, US online sales have surged 42% year over year in August – which was actually a slowdown from July, according to Adobe Analytics data. The ‘buy online, pick up in-store’ option has shown an unprecedented 259% increase YOY.
What does this mean for your business? Suppose you’re not tracking the online client experience on your e-commerce website. In that case, you may be missing out on crucial customer behavior and be leaving thousands of dollars on the table.
Test, test, test!
Once you have a pretty good idea of what changes your business needs to implement, remember to test it out against your current experience. It may seem counter-intuitive, but at times the changes we think our customers want are the exact changes they don’t need.
This is where your CRO strategy comes into play. Not sure what CRO means? Click here to find out more. Once you have a data-driven methodology in place to increase your revenue, your business is prepared for the final step in this exercise.
Get Ahead of the Trends
As we head into the holiday season, start to strategize around your customer behavior. Tailor your advertising tone and messages to better suit their needs, and focus your multi-channel strategies on the tests that have proven to be successful. Your business won’t lose focus in the day-to-day, and will only become stronger than ever coming out of this pandemic.
Let’s Get Started – Free Custom Analysis
Atypical Digital has a proven methodology for growing businesses of all sizes. From small and mid-size companies to the world’s Fortune 100 list, our team can show you how a CRO program pays for itself.
We’re dedicated to helping our clients succeed. Give us a chance to be your partner and contact us today.